You have momentum. We build what's next.
Full-service creative marketing for artists with real traction. Album rollouts, creative direction, branding, influencer campaigns, social, and paid media — executed as one coordinated push.
You're not emerging anymore.
You're not at the top yet.
This is how you close the gap.
Platinums is built for artists in the middle of a real ascent — acts with a fanbase, a body of work, and a team that knows what the next level looks like. What you need now isn't awareness. It's coordination.
Every channel working together. One rollout. One narrative. One team running all of it.
Platform, social, creative, and influencer aren't four separate conversations anymore. They run off the same rollout calendar, the same creative brief, the same moment.
We plug into your existing team — manager, label — and add the execution layer. You approve the strategy. We build and run it.
A campaign strategist, digital lead, platform specialist, and creator partnerships lead — all assigned to your project, all in The Vault with your team.
Platinums is active management. We're in the campaign daily — adjusting spend, sequencing content, tracking velocity, escalating when something needs to move faster.
A rollout isn't a release date.
It's a campaign with a beginning,
middle, and a long tail.
We architect the full cycle — from first tease to chart week to catalog sustain. Every phase has a purpose. Every asset serves the next one.
Campaign Strategy & Creative Brief
Before anything goes live, we build the rollout document — visual world, narrative, platform sequencing, release timeline, and budget allocation. Your team signs off. Then we move.
Pre-Release — Building the Room
6–10 weeks out. Teaser content, visual world rollout, platform asset setup, creator seeding. The goal is controlled anticipation — the audience should feel something coming without knowing exactly what.
Single Cycle — Earning the Right to the Album
Each single is its own mini-campaign. Paid media, creative content push, creator activation, and social — timed and sequenced to build on each other, not cancel each other out.
Release Week — Everything at Once
Paid media surge, brand activation moments, platform release live, creator content at full scale. Release week is the most operationally dense part of the campaign — we run it like a production.
Post-Release — The Long Tail
Most campaigns die week two. We don't let that happen. Catalog strategy, sync pitching, sustained creator content, and social momentum keep the project breathing while the next era is being built.
Whether you're on a major
or running independent —
we fit into your structure.
We work alongside labels or as the label function for independent artists. The goal is the same either way — make sure marketing is moving as fast as the music.
We build the release calendar — project by project or across a 12-month horizon. Every window is planned around platform cycles, cultural moments, and tour schedule.
- 12-month release calendar development
- Platform window and timing mapping
- Format and release type strategy (album, EP, single, deluxe)
- Coordination with label marketing teams
- Distribution and delivery coordination
- Chart strategy and chart week planning
For artists without a label marketing team — we become it. Full release management, campaign execution, and reporting so you can stay focused on making the music.
- Full release management and campaign execution
- Budget allocation and vendor management
- Distributor liaison and metadata management
- Sync licensing outreach
- Brand partnership identification
- Monthly performance reporting
We work alongside existing label teams — filling gaps, accelerating campaigns, and adding the influencer and creator intelligence that most labels don't have in-house.
- Label team integration and communication protocol
- Supplemental campaign execution
- Creator and influencer layer — label campaigns often miss this
- Real-time performance reporting into The Vault
- Coordination between label, management, and creative team
- Tour marketing coordination with booking
Not just TikTok placements.
A creator strategy
built around the music.
The right creator at the right moment can do more for a release than three weeks of paid media. We build creator campaigns that feel organic because we brief creators around the music — not around a hashtag.
We identify the right mix — massive reach creators for awareness and hyper-niche creators for credibility. Both have a role. Most campaigns only use one.
We brief creators with narrative — not just a link and a post date. The content feels natural because creators understand the story they're participating in.
Platform-native creator campaigns timed to release windows, trending audio moments, and algorithmic peaks we monitor in The Vault in real time.
Every creator post tracked — reach, saves, link clicks, and platform activity. We optimize the campaign in real time, not at the end of month reporting.
We identify and amplify your most engaged fans — turning them into organic content creators and community anchors that no paid campaign can replicate.
When your artist has a brand deal, we align creator campaigns to amplify both. The music and the brand partnership work together — not in separate lanes.
Set up right.
On every platform.
Before the campaign runs.
A campaign is only as strong as the foundation underneath it. We make sure your artist profile, metadata, release setup, and platform assets are optimized and consistent across every service before the first ad dollar is spent.
Bio, images, verified links, and artist pick strategy across all major streaming services — consistent with the campaign's visual identity and updated before each release window.
Track and album metadata reviewed before delivery. Artwork confirmed to platform spec. Release dates coordinated with the campaign calendar. Pre-save and pre-add campaigns set up ahead of time.
Platform-specific visual assets developed as part of the campaign creative — Canvas, Spotify Clips, Apple Motion, and YouTube thumbnails built to the same visual identity as the broader rollout.
Release timing, rollout sequencing, and format decisions — single, EP, album, or deluxe — planned around cultural windows, tour schedule, and campaign momentum to give each project the best possible launch position.
Paid media that moves
numbers, not just impressions.
We run performance campaigns across every major platform — timed to your release cycle, optimized daily, and built to convert attention into streams, followers, and revenue. Including the revenue most artists are already leaving on the table through YouTube Content ID.
Awareness, retargeting, and conversion campaigns across Instagram and Facebook. Creative that stops the scroll — not stock-looking ad units. Audiences built from your existing fans and lookalikes, optimized weekly.
- Campaign setup, creative direction, and copy
- Audience building — custom, lookalike, retargeting
- A/B testing across creative and placement
- Weekly performance optimization and spend reporting
Spark Ads that amplify your best organic content and in-feed campaigns built specifically for music discovery. We know what TikTok rewards — sound-on, native-feeling creative that doesn't look like an ad.
- Spark Ad strategy — boosting organic and creator posts
- In-feed video campaign creative and setup
- Trending audio integration and timing strategy
- TopView and Brand Takeover for release week peaks
YouTube ad campaigns built around the music video release cycle — pre-roll before similar content, Discovery ads that surface the video to new audiences, and Bumpers timed to release week for maximum frequency.
- Skippable and non-skippable pre-roll campaigns
- Video Discovery ads targeting genre and artist audiences
- Bumper ad sequences for release week saturation
- Remarketing to users who engaged but didn't convert
Every time a fan uploads a video using your music — a cover, a montage, a vlog — YouTube Content ID identifies it and redirects that video's ad revenue to you. Most artists at this level aren't fully utilizing it. We set it up, manage the claims, and make sure every eligible use of your catalog is generating revenue.
- Full catalog registration into YouTube Content ID
- Automated claim management across matching videos
- Monetize, track, or block — your call per use case
- UGC revenue reporting — see exactly what's earning
- Whitelisting strategy for fan and creator content you want to support
- Disputes and appeals managed on your behalf
Spotify audio and display ads targeting listeners of similar artists, genre playlists, and your own non-followers. Timed to release windows to convert passive listeners into active ones.
- Audio ad scripting and production
- Audience targeting — genre, artist, playlist type
- Display and overlay ad creative
- Coordinated with platform release windows
Every campaign's performance is live inside The Vault. Spend, reach, CPM, link clicks, stream attribution — one view across every platform. No waiting for weekly PDFs. No wondering where the budget went.
- Cross-platform spend and performance dashboard
- Stream attribution tracking from ad click to play
- Budget pacing and daily optimization alerts
- Release week surge reporting — daily, not weekly
Content ID alone has generated meaningful passive revenue for artists who never set it up properly. If your catalog is unregistered, that money is going to someone else.
The era has a look.
We build the world
it lives in.
Every album, every rollout, every campaign needs a visual identity that holds across every touchpoint — cover art, content, merch, social, live. We define what the era looks and feels like, then apply it everywhere.
Branding isn't a logo. It's the feeling a fan gets before they even press play.
Visual language, color system, typography, and art direction guidelines built around your artistic identity. Consistent across every release, every platform, every format.
- Visual identity system development
- Era-specific art direction
- Brand guidelines your team can execute against
From the album cover to the campaign imagery to the lyric video aesthetic — one creative vision developed and applied across every deliverable of the rollout.
- Album cover and asset direction
- Campaign photography and art direction brief
- Visual rollout sequencing
Content briefs, creative templates, and visual direction for every platform — so every piece of content looks like it belongs to the same world, even when produced at speed.
- Platform-specific creative direction
- Content templates and visual systems
- Short-form video creative briefs
Merch concepts developed as extensions of the album's visual world. We concept the drop, direct the creative, and time the release to campaign momentum peaks.
- Merch concept and creative direction
- Limited drop strategy
- Visual alignment with campaign identity
We map the creative arc across the full rollout — teaser visual language, announcement moment identity, single campaign looks, and album world. Each phase builds on the last. By the time the album drops, the audience is already living inside the world we built.
Everything in one place.
Encrypted. Yours.
Your campaign plans, creative assets, contracts, data, and team communication — all inside The Vault. Nothing in email chains. Nothing on shared drives. Your team sees what they're approved to see.
The Vault
Our encrypted platform runs the operational layer of every Platinums engagement. Real-time campaign data, secure file delivery, private messaging, and video — all in one place, all owned by us, all shared only with your approved team.
End-to-end encrypted
All files, messages, and meetings. Zero third-party access.
Real-time campaign data
Platform performance, ad metrics, creator data — live.
Private messaging & video
No Slack, no Zoom. Your campaign conversation stays inside.
Access control
Manager, label, legal — approved access only. Your call.
Ready to run
a real campaign?
Tell us about the project — the artist, the release, the timeline, and where things stand with the label. We'll take it from there.
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Always-on strategy.
Platform-native.
Never recycled.
Each platform gets its own voice, its own content format, its own cadence — all connected to the same campaign world. We build the strategy, direct the content, and manage the calendar.